Tobacco Education Center


Philip Morris Media Plan For Colorado (1995)

"We can continue to shift the media's views and ultimately, the views of the general public, toward a more equitable philosophy in regards to those issues affecting the (tobacco) industry." Charlie Russell of Karsh & Hagan


I found this memo (below) on the Philip Morris document search web site: www.philipmorris.com while searching under "Colorado." Another document from Russell, Karsh and Hagan evaluates the Denver Post, Chuck Green, and says they plan to continually work to move The Post toward a more pro-tobacco stance.


Pete Bialick (303) 444-9799.






March 15, 1995
To: David Laufer, Karen Daragan
From: Charlie Russell, Lindsey Zimmerman, John Head
Date: March 15, 1995
RE: PM Media Action Network-Media Plan for Colorado

The following proposal is in response to your request for a detailed action plan for achieving the major objectives in Colorado outlined during the New York Media Action Network conference February 21-23.


WHERE ARE WE NOW?


Recent events, such as the defeat of the 50-cents excise tax increase last November and the recent opening of the Aviator's Club smoking lounge at Denver International Airport, indicate that a significant portion of the Colorado media is amenable to taking a broader view of tobacco industry issues. In fact, the arguments against the tax and for the smoking lounges were extremely well received by most of the state's media.


The most entrenched media opponents continue to be The Denver Post, the only major state publication to editorially endorse the excise tax proposal, and KOA Radio 850-AM, whose "Health Notes" editor, Lori Parsons, waged a months-long, on-air effort in support of the tax increase. However, both mediums covered the Aviator's Club opening in a fair, balanced manner. We continue to believe that these two media outlets will be predictably negative to all tobacco-industry-only issues for the foreseeable future, but may be swayed by broader perspectives on other related issues. We plan to deal with The Post and KOA on an issue-by-issue basis.


The vast majority of Colorado's print and electronic media have been open to meetings, educational visits and materials which present a balanced and more global view of the issues. With this is mind, we are confident we can continue to shift the media's views and ultimately, the views of the general public, toward a more equitable philosophy in regards to those issues affecting the (tobacco) industry."


 



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